TIPS FOR ACTIVATING YOUR ELECTRONIC FIELD
We made the electronic revolution in the construction industry and successfully organized “Barilga Expo-2020” international exhibition online. Therefore, in order to continue this progress in the future and to activate the social marketing of the participating companies, the “CONSTRUCTION AND HOUSING – 2020” exhibition is giving an opportunity to present its projects, programs, products and services through a double ELECTRONIC AREA.
Therefore, the exhibitors should take the following steps to reach more viewers and increase the number of customers through your online platform.
- “EXPERIENCE” repair of the electronic site according to the checklist
- Publish complete and clear information about your organization on the home page of your website
- Prepare content related to products and services in the news section
- In the product section, please include quality photos and prices of the products
- Enter phone number, email address, and location of your organization
- Upload a photo of the manager who will provide information about the product and the contact number
Click here for sample information on how to edit your site.
- To live recording during the exhibition
On the days of the exhibition, you should prepare and deliver a Live video of the prepared area and the presented project program to the Micheel Expo center. Please prepare the optimal information about your product in advance and deliver it to your customers.
If you want to display your developments in real life rather than live streaming, you can pre-record the video and broadcast it.
- To prepare videos and content that demonstrate the benefits of the product
Explaining your products and services and preparing information related to them in your website or online site will give users more information and will make them visit your website for a longer period. For example, if you work in the field of interior design, you can provide advice on how to decorate your living room.
- To keep all communications network open during the exhibition
Regardless of time or place, you should appoint a responsible employee who will always answer when the customer goes to get information about your service or product. Answering chats, making phone calls, sending emails, etc.
In addition, the employee providing the information should be a key employee who has well knowledge about the company as it is important to provide complete and clear information to buyers. Therefore, it is recommended new and part-time employees not to operate.
- To save the information of the connected contacts as data and use it for future operations
Gathering information about users who are interested in your site, even if they haven’t made a purchase, will help you in your future work. Marketing research shows that 88% of customers who make contact at an exhibition become future customers.
- To announce discounts and promotions during the exhibition
For the viewers of the e-fair, announce a certain amount of discounts and promotions on housing, services, and inventory, and draw lucky winners, which will attract consumers ahead of competing companies. This will increase the number of visitors to your website.
- To organize training and seminars
If you organize a training course for the participants and viewers during the online exhibition and upload it to your page and online space, the information about your company will remain clear to the users.
- To publicize your participation in the e-fair through your social media channels
Regardless of the website www.barilgaexpo.mn, you will be able to double-broadcast information about your participation in the “CONSTRUCTION AND HOUSING -2020” exhibition and about your organization through all the channels relevant to you, which will open up the opportunity to reach more people. For example, share it twice on the company’s website, page, and employees’ personal Facebook channels.
By completing these steps, you will be able to generate more leads and be more successful and efficient. It is assuring that by activating your online site, you will reach many more users than usual and be able to create your own online environment, and have a great experience in electronic communication and online shopping. We wish success to all enterprises and organizations participating in the “CONSTRUCTION AND HOUSING -2020” exhibition!
